PURITANISM, wrote H.L. Mencken, is “the haunting fear that someone, somewhere may be happy.” Half a century later, the prissiest Americans are haunted by a different fear: that they may buy cheese made by someone whose opinions they do not share. To help people avoid this calamity, a new app called BuyPartisan reveals whether any given product is made by Republicans or Democrats.
Using an iPhone’s camera, it scans the barcode and reports back on the ideology (as measured by donations to political parties) of the directors and staff of the company in question. Obsessive partisans can then demonstrate their commitment to diversity by boycotting firms with which they disagree. “We vote every day with our wallets,” trills an advert.
Latte-sipping, iPad-toting liberals will be relieved to hear that the directors of Starbucks donated five times as much to Democrats as…
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