AURORA, Colo. — It was a day out at the spa for Paige Ehresman and her closest friends. Manicures. Hairdos. Makeup. And some gossip — about second grade.
The spa industry has begun to target children in a big way, going way beyond mother-daughter manicures. Adult spas are adding separate menus of services for girls, usually ages 4 to 14. In most major cities, there are now dedicated day spas for children, offering a range of massages, facials and other treatments for girls (and sometimes boys) too young to have had their first pimple.
“I feel like the best princess in the world,” said Paige, who celebrated her seventh birthday at Sweet and Sassy, a national chain of spas that boasts that its cosmetologists are specially trained to work with children. After the beauty treatments, Paige and her guests walked down a red carpet and disappeared into a…
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